Welcome to my first lesson in my series on How To Start A Food Blog!
As you may know, there are many important aspects to consider prior to starting a food blog. Sure…there will be cooking and writing about the cooking and even photographing the food. But, long before any of that ever takes place, it’s necessary to lay the groundwork for your blog. What do I mean by “lay the groundwork?” Why, I’m so glad you asked!
You see….there is the blog and then there are the bones of the blog. The bones of the blog consist of your domain name, the design and layout of the web page, the content on your blog, the web hosting service you choose, etc. Shoot — even your ad network, should you choose to use one (and I recommend you do!) and the font you use all make up what I call the bones of the blog. Without this foundation, there isn’t much else but content and, while your content may be great, it wont reach your audience.
As part of a good foundation, it’s important to decide what type of blog you will be. Now, you may be thinking, “Um…a food blog?” And, this is a perfectly good answer…for starters.
But, it’s also important to consider what type of food blog you would like to have. For instance, are you wanting to…
- Make this into a career?
- Share your cooking experiences with the rest of us?
- Create a recipe index for yourself?
- Share a new way of cooking (i.e. healthy, easy, special diet niche)?
- Share other people’s food (i.e. restaurant reviews)?
- Something else?
Are you looking to earn money? Have a simple recipe index? Or just chronicle your cooking adventures?
This is an important question to consider because its answer will help dictate what type of layout you will choose for your site, how professional you want/need your site to look and possibly even your blog’s name.
If you’re looking to make money with your food blog, you’ll want a professional-looking, clean and easy-to-navigate site so people (i.e. readers and potential customers) will be impressed by what you present and will look to you as an expert. If you’re wanting to just have a fun food blog where you share your life and cooking experiences, then the layout and blog name can be much more whimsical.
Now, this is not to say there aren’t very simple food blogs out there making money, but, generally speaking, it helps you as a blogger to have a clear goal in mind for your blog because it will help you determine what content to post and will keep you from appearing scattered or disorganized to your readers.
I hope you find this content helpful. Stay tuned for more lessons in this series. Please contact me if you’d like more in-debth, hands-on assistance, as I also offer consulting services to help you get started or to improve your current blog.