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7 Benefits of Having a YouTube Channel

Date: by · This post may contain affiliate links ·

Editor’s Note:  We have started www.foodblogengine.com where we dive into all the behind the scenes of our six-figure online business.

Ever since we started the ASPC YouTube channel a few months ago, we have started getting a bunch of video questions. So, I finally got around to writing a post on the 7 benefits of having a Youtube channel. At its core, I think taking the plunge and adding video is about trying to get outside your comfort zone and adding good quality content in a different medium from what's being offered by others.

7 Benefits of Having A YouTube Channel

1.  Give the Audience More Content

One really good reason to add video and a YouTube channel to your site is to give the audience more content. When people get a lot of good content that is solving their problems, they stay longer and like to come back and visit more often. We have seen lots of engagement that we wouldn't have otherwise seen without the added video channel and we are only 7 months and 50 videos in.

2.  Extra Source of Traffic

A nice side effect of adding the extra content is that it drives more traffic. People can now find you on YouTube and on your site. Right now, we still drive more traffic from our site to the YouTube channel than the other way around, but we are starting to see some come the other way. In the beginning, if you only have a food blog, this will probably be your results as well, especially if you start putting videos on your most trafficked posts like we did. Another cool side effect is it grows your brand. Having video someplace else gets your brand out there in another location which starts to grow the level of awareness and expertise that you have.

3.  Closer Personal Connection

One thing we have noticed with video is it encourages a level of familiarity that helps with building a community. You can create a much more personal connection with people and let them get to know you and see how you act/react to certain situations. There is something about watching a video where you can feel like you are with somebody working on a problem or, in our case, cooking :). The people I trust and like learning from usually have video and I like learning and engaging in that manner.

4.  Another Source Of Revenue

It can also add another source of revenue to your blog. Whether through YouTube ads or through a video course on your site, it creates more content or a product that gives you another income source which is always good.

5.  Modernizing

Video is just so hot right now! One of the big reasons we started adding video is we felt like it was a good way to start standing out. While a lot of bloggers have already gotten into the video niche and there are a bunch of people making a living with their Youtube channels alone right now, we felt like there weren't a lot of food bloggers with photos and video. We saw people doing the photos or the video but not a lot doing both.

6.  Creative Outlet

It gives us a good creative outlet. Lacey gets to do something different than her pictures and actually get in front of the camera a little bit. It's nice to see her sense of humor poke through and her desire to make everything easy for people come across. Plus, Sean gets to film and edit and he really enjoys that. It is fun to experiment in different ways, like the pirate episode. This would be really hard to pull off in a blog post with photos.

7.  Get Outside Your Comfort Zone

One of the best things about video is that it really pushes you outside your comfort zone. I feel like we do our best learning if we are always pushing ourselves just a little further than we feel comfortable with. Adding video has definitely done that for us and we feel like we are creating some of our best content and hopefully solving our audience's problems with our video series.

 

If you have started your own YouTube channel, share it in the comments below and we will go check it out 🙂

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About Dustin

Hi Dustin here! I'm in charge of tech and business at A Sweet Pea Chef where Lacey and I created a business that generates over six-figures a year. I write about the behind the scenes over at Food Blog Engine, you can follow along with our income reports. Chat with me on Twitter or find me on Instagram.

Reader Interactions

Comments

  1. Sashelle

    Thank you guys for sharing this information. You can check out my youtube channel which is TalkingWithSash.

  2. Oluwaferanmi

    Thanks for sharing this information!
    My Channel name is Words of Biggy.

  3. Pol Cinco Catchuela

    Thank you very much for this very informative article! I've started with my YOUTUBE Channel only last August 2020 and so far I have 300 plus subscribers. My channel is different from the other channels, I am more interested in sharing the Word of God, spreading the good news. I am a devout Roman catholic. My YOUTUBE Channel is S.I.G.E Kuya Pol. Thanks again.

  4. Christopher

    Nice article! For me it is being able to network with like minded people and also make a bit of money down the road. Being a YouTUber huh.. Kind of my goal I guess 😉 and I've finally started putting out content, but I need to be doing it more regularly - guilty!

    I'm putting out content around health and fitness and psychology, my big passions. Choose what you like to talk about naturally and you have a big head start!

    I'm still new to this as well, but I wrote an article around how you could become a YouTuber in 90 days here in case anyone is interested:
    https://www.rungunshoot.com/how-to-become-a-youtuber/

    Put yourself out there and you will find people that have the same interests as you.

    Good Luck!

    Christopher

  5. Barrister Ssekanyumiza

    Thanks for sharing with us the benefits of YouTube channel, it is so enjoyable

  6. Tina

    I just opened a channel named Tina's heart and health foundation I would love to know how to make it interesting pls

  7. Tina

    I just opened a Chanel now called Tina's heart and health foundation

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  9. Andrea Wildman-Burton

    Great tips, thank you. Please check out my channel Andrea Wildman-Burton

  10. My name is Prince Sunny C

    My YouTube channel is PRINCE SUNNY C STUDIOS

    • thorwell

      Get yours Magic Atm Card from Crown tecnology today and Become rich Whatsapp: +12134218707  
      I got my already programmed and magic ATM card to withdraw the maximum of $2,500 daily for a maximum of 1 year. I am so happy about this because i got mine last month I have used it to get $30,000. jeff bezos  is giving out the card just to help the poor and needy Atm Card from crown tecnology today and Become rich email atm.tecnology @ gmail. com  

  11. Eugenio

    Hello Dustin, this is Eugene!

    I just want to say thank you for sharing your thoughts the benefits of being a youtuber 🙂

    I hope that you will not get mad if I use your ideas on making videos 🙂

  12. unreal

    my youtube channel is unreal vegeta

  13. macbrite

    my youtube channel is mcbright baloyi

    • Lillian Idahosa

      My youtube channel is called Lillian Idahosa I'm new and just started a little less than a month ago 🙂

  14. Lacey Baier

    this is so helpful! thanks for sharing!!

  15. Raju

    The City of Houston is so Big! Celebrities, the club scene and food night life, money is pouring everywhere in this vibrant city, and this city will make you a tough hustler!

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  16. Dylan McDonald

    My YouTube Channel is called Dylan McDonald and I post tech videos and travel films!

  17. Darko

    You are write

    • Anton

      right not write

  18. Jamey Reed

    Hi,

    Thanks for this valuable article. Good Writing. This article will help for digital marketers especially newbies.

    Thank You,
    Jamey Reed

  19. Ramcham Rosales Gaid

    that's very good guys keep it up.

  20. Priyanka Jain

    Thanks It's really helpful:)

  21. Douglas khacedi

    I have created a my YouTube channel and my first video I posted got 60 views in 5 days and I think am growing well with my music level .... Thank you YouTube

  22. boma

    my channnel is RHEMABOTICS...get math videos for your kids...please subscribe

    • Dustin

      Awesome congrats on the new channel!

  23. NEHA DESHMUKH

    Thanks for sharing benefits of a YouTube Channel. This article is very beneficial. Keep blogging.

    • Dustin

      Thanks for stopping by

  24. Colby Cornelius

    Great article Dustin, I think YouTube is changing the game when it comes to food related content. Gone are the days of the food channel chefs dominating that space. Now anyone with a good camera and a great recipe can get thousands of views. I see this as only the start for food channels, give it a few years and it might just overtake cable tv!

    • Dustin

      Thanks for stopping buy. Yea we are looking into creating a live version of our cooking show on Youtube I think that will be where the next phase winds up.

  25. Archana

    Please do check my youtube channel like,subscribe????????

    ## Channel--- Explore Hita gita##

    • Dustin

      Congrats on the new channel 🙂